Built for the athlete training around a real life

Calibrated to YOU. Not the average athlete.

Whether you're chasing a HYROX time, building strength around a career, or training in a body that changes month to month — Station Zero reads YOUR training, recovery, fueling, and (if you track it) cycle together. It tells you why today feels the way it does, what to do about it, and gives your coach the same view between sessions.

For every athlete · For every coach · For every gym · Performance (iPhone + Apple Watch) · Coach (iPad) · Studio (web)

Who It's For

One app that finally fits the way you actually train.

Most fitness apps were designed around the same 25-year-old athlete with nothing else going on. Station Zero is built for everyone else — and works just as well for the 25-year-old too.

The athlete training around real life

Career, family, sleep that varies, energy that varies. You want to keep getting better — but the same workout doesn't always land the same way, and you want the app to actually notice that.

The athlete who tracks their cycle

Optional, athlete-controlled. If you choose to track it, your readiness reads and fueling targets account for where you are in your cycle — based on your own data, not population averages.

The longtime athlete keeping it up

You've been at this 10, 20+ years. Your raw PRs don't move the way they used to. Station Zero shows effort-adjusted progress — the wins you're actually making, against your own baseline.

The HYROX or hybrid athlete

Race-prep tools, per-station splits, race-day prediction, training-load monitoring. Apple Watch guides every segment with live heart rate and pacing cues.

Not a medical device. Not for diagnosis, treatment, or prevention of any condition. Cycle tracking is athlete-controlled — never required, never assumed, never shared without consent. Built to inform training decisions, not replace medical guidance.

Why This Matters

Women athletes are dropping out of fitness after 35 at roughly twice the rate of men.

Not because of motivation. Not because of time. Because the apps they train with don't read their physiology, don't connect what they eat to what they're doing, and don't catch the early warnings before they become quit decisions. Station Zero exists to keep women healthy, fueled, recovered, and training intelligently for the next 20 years.

01

Injury that ends consistency

Most career-ending injuries are accumulated, not acute. The rotator cuff tear, stress fracture, or tendinitis that sidelines her for six months is usually visible weeks earlier — in patterns most apps don't watch. We watch.

02

Under-fueling that disrupts hormones

The silent epidemic in women's training. Missed periods, bone density loss, mood collapse, infertility risk. By the time the symptoms show, it's been happening for months. We connect what she eats to what her training demanded — so she sees it the same day.

03

Cycle-blind programming

Training hard during the phase her body is most fragile leads to overtraining, burnout, and quitting. Her programming should adapt to where she actually is. Optional, athlete-controlled, never assumed.

04

"Why am I worse than I was at 35"

Raw output declines with age even when fitness is improving. Without effort-adjusted progress, women interpret normal physiology as personal failure and quit. We surface the wins her stopwatch is missing — so she stays in the sport.

We're not another fitness tracker. We're the system that keeps her training, healthy, and progressing for the long arc — so dropout at 40 isn't the default.

Start Here

What can Station Zero do for you?

Choose your role and see the jobs Station Zero helps you handle every day.

For Athletes

One app that connects your training, recovery, fueling, and (if you track it) cycle — and tells you what to do today.

Most apps hand you data. Station Zero hands you an answer: "you're tired today, and your body has a reason — here's why and what to do." Calibrated to YOUR baselines, not a population average. Works for any sport you train — HYROX, CrossFit, lifting, running, hybrid.

  • Plain-English daily read — what's going on + what to do today
  • AI Strategy & Stimulus brief — one tap on today's workout, get back what it trains + how to pace it + how to adjust to today's body
  • Watch app guides every workout with live HR + pacing cues
  • Effort-adjusted PRs — celebrate gains your raw times might miss
  • Optional cycle-aware fueling and readiness (athlete-controlled)
  • HYROX race-prep tools and per-station splits when you train for it
Try Performance on TestFlight →
For Coaches

Stop guessing. Stop forgetting. Stop spending Sunday night programming from memory.

You coach 30+ athletes. You see them an hour at a time. The rest of the week, you're trying to remember what each one did, how they felt, what's working, who's drifting. Station Zero ends that — you walk into every class already knowing the answer, you program next week from data instead of vibes, and the conversations you have with athletes finally have something behind them.

  • Walk into class already prepped. Pre-class roster shows who's recovered, who's loaded, who hasn't slept, who's drifting — with an AT RISK pill on every member who needs a conversation today.
  • Program next week from real data. Per-athlete view of strength trends, conditioning trajectory, what's climbing, what's stalled — by domain (anaerobic, aerobic, strength, mixed). Programming decisions take 10 minutes, not 2 hours of guessing.
  • Stop remembering 30 athletes from memory. Coach Notes pinned per athlete. Last session's HR + RPE + what you said one tap away. Effort-adjusted PRs show who's actually improving (vs whose raw times just look flat).
  • Catch the dropoff before they ghost. Retention intelligence with the WHY broken into three rows — Behavior (visits, no-shows, payments) · Body (HRV, sleep, training load) · Progress (effort trend, PR cadence). One-tap "Mark as contacted" logs the touchpoint and the risk score drops. No other tool reads the Body or Progress signals.
  • Run live class on one iPad. Whole class's HR + zone + pacing on one screen. Spot redline without circulating. Per-athlete drill-in mid-workout. Publish today's workout once — it lands on every athlete's watch.
  • Coach-only conversation starters. Open any athlete's profile, get a coach-side read no athlete sees — goal-realism check, this week's red flags, what to ask about. Your 1:1s land 10× harder.
See Coach in action →
For Gym Owners

Retention intelligence + full gym ops — the tools your coaches need and the numbers you need to grow.

Memberships, scheduling, billing, comms — the basics that have to work. Plus retention intelligence that flags at-risk members before they cancel — fused from attendance, recovery, and training-progress signals nobody else can see. Athlete-count pricing — fair for small gyms, scales as you grow.

  • Retention intelligence dashboard — at-risk roster sorted by red → amber → green, MRR-at-risk dollar count, per-member WHY-it-fired breakdown
  • Members Saved counter — see how many at-risk members moved back to healthy after your coaches intervened (proof your retention work is working)
  • Memberships, scheduling, billing, comms (Stripe-backed)
  • Coaches get the live-class iPad instrument — Wodify and PushPress lack this
  • Athletes get the watch app, daily reads, AI brief on workouts, and (when relevant) HYROX race prep
  • Gym tiers: $79/mo (1–50 athletes), $159/mo (51–150), $299/mo (151+)
Pilot Station Zero at your gym →

Independent coach or PT? Use Coach with Studio Solo Mode to manage programming, clients, sessions, progress, and billing without big-gym complexity.

Three Products. One Shared System.

Everyone gets the right tool for their job.

Workout, recovery, attendance, and business data stay connected automatically.

For athletes

Performance

The iPhone and Apple Watch app for workouts, readiness, HYROX race prep, progress, booking, and recovery.

For coaches

Coach

Live class on one iPad, pre-class intel that ends the "how are you feeling?" guessing, per-athlete drill-in for week-to-week programming decisions, and coach-only conversation starters that make 1:1s land harder. The 23 hours between sessions stop being a blind spot.

For owners

Studio

The web dashboard for scheduling, billing, members, leads, reporting, and gym operations. Plus the full retention intelligence stack — at-risk roster with red/amber/green tiers, MRR-at-risk dollar count, per-member WHY-it-fired breakdown (Behavior · Body · Progress), and a Members Saved counter that proves the work is working.

How It Works

One connected loop, from programming to progress.

No duplicate entry. No scattered athlete history. Each action makes the next one more useful.

1. Coach programs

The workout is published once to athletes, watches, and the live class view.

2. Athlete performs

Watch and app capture effort, pace, splits, heart rate, and results.

3. Coach understands

Live signals and post-workout analysis reveal who needs attention.

4. Gym improves

Better coaching, visible progress, and connected operations strengthen retention.

Athletes

Install Performance on iPhone and Apple Watch to try guided training, readiness, and HYROX performance tracking.

Try on TestFlight →

Coaches & Gym Owners

See how Station Zero fits your classes, coaching workflow, and gym operations in a short pilot call.

Book a pilot call →

See the Coaching Loop

Coach programs. Athlete trains on the Watch. Data flows back. Performance improves.

Why Station Zero Is Different

Anyone can log a workout. The hard problem is connecting training to recovery to race outcomes — and surfacing what actually works for each athlete.

01

Closed Loop

Training → biometrics → race results → correlation → smarter programming. Every other platform handles one piece. We're the only one that closes the loop so coaches can see cause and effect, not just data points.

02

HYROX-First

Official race import from results.hyrox.com. Station benchmarks against your gym. Standard-compliant scoring for Singles, Doubles, and Pro. Generic fitness apps bolt HYROX on. We built around it.

03

Coaching Intelligence

Per-athlete correlation engine surfaces why performance changes. Projections forecast where each athlete may be in 4/8/12 weeks. ACWR (acute:chronic workload ratio) flags when training load is above the athlete's usual range so coaches can plan recovery. Not a dashboard — a coach's brain, amplified.

04

Education Built In

Tap any metric — VO₂ Max, HRV, HRR60, Resting HR — to see what it is, why it matters, and where you rank for your age and sex. Athletes stop looking at numbers and start understanding them.

More than workout logging.

Station Zero connects what athletes do, what coaches see, and what owners need to run the gym.

Live Heart Rate Coaching

Real-time BPM and HR zones on the wrist during every workout. Zone targeting, effort gauges, and pacing cues. The athlete trains smarter. The coach sees it all.

Guided Watch Training

Step-by-step segments on Apple Watch. HYROX stations, AMRAP rounds, interval timers, rest countdowns. The Watch coaches the athlete through every phase.

📈

Coach Performance Dashboard

See every athlete's results in real time. HR per station, duration, calories, RPE, round splits. Spot who crushed it and who needs recovery — instantly.

💗

Biometric Readiness Score

Daily readiness computed from HRV, resting HR, sleep quality, and training load. Recommendations from "Full Send" to "Rest Day." Coaches see who's recovered and who's not.

🏆

HYROX Station Tracking

Per-station timing for SkiErg, Sled Push, Wall Balls, and every HYROX exercise. Compare sim to sim. Find weaknesses. Track improvement over months.

🎯

HYROX Race Predictor

Predict race finish times from training splits. Compare station times to gym averages. Athletes see exactly where to focus to shave minutes off their HYROX time.

🔥

Personalized Performance Insights

See what actually makes you faster. Station Zero correlates your training, recovery, and race data to surface patterns — like discovering your Fran time drops 12 seconds for every 10ms of HRV gained overnight.

🏅

Official HYROX Results, Auto-Imported

Paste your results.hyrox.com URL. Station Zero parses your finish time, rank, all 8 run splits, and all 8 station splits automatically — then correlates the race with the training that prepared you for it.

Training Load Intelligence

ACWR, sRPE, and week-over-week trends — the sports-science metrics elite teams use to plan deloads. See when your training load is above your usual range so you can plan recovery before it accumulates.

🌱

Holistic Recovery Tracking

Nutrition, hydration, sleep, training load, and (optionally) cycle — read together into one daily score. Athlete-controlled inputs, no data shared without consent.

Today's Read · Plain-English Answer

The dashboard's hero is a one-sentence answer: "you're tired today, and your body has a reason — here's why and what to do." Cause + fix, calibrated to your own baselines, never a generic number out of context.

🌺

Cycle-Aware Readiness & Fueling

Optional, athlete-controlled. When enabled, fueling targets and recovery reads adjust to your cycle phase based on YOUR data — not a population template. Never required, never shared without consent. Disable any time.

Effort Logged on Every Workout (RPE)

Rate your effort 1–10 when you save the workout — takes 2 seconds. That single input is the spine of the whole intelligence engine: today's read, effort-adjusted PRs, training-load reads, the "this is normal for you" comparisons. Without RPE, the app reads numbers. With RPE, it reads YOU.

🍽

Fuel vs Training (Cross-Domain Insight)

Connects what you ate to what your training is asking for. "Yesterday's hard session asked for ~600 extra calories — you ate 400 short. Today's effort may reflect that." Pulls macros from any app that syncs to Apple Health (MyFitnessPal, Cronometer, MyMacros, etc.) — you don't log twice. Cycle-aware carb adjustments when enabled.

🏆

Effort-Adjusted PRs

Raw times don't tell the full story when life is loud or you've been training for 20 years. Effort-Adjusted PRs surface the wins your stopwatch missed — same time at higher effort is a win for the conditions you trained in.

📊

Retention Intelligence · 3-dimension fused score (Studio + Coach)

Scores every member 0–100 for churn risk across THREE dimensions: Behavior (visits, no-shows, payment failures, never-activated new members), Body (HRV drift, sleep debt, training-load overload, cycle-phase mismatch), Progress (effort trend, PR cadence, coach-contact decay, effort-adjusted decline). Every other tool (Recovr, Keepme, Loyalsnap) reads only Behavior — Station Zero is the only one that catches athletes whose body is quitting before their feet do.

🧮

AI Strategy & Stimulus Brief

One tap on today's workout → OpenAI reads your prescribed blocks + sets and writes a 3-line coaching brief: what it trains, how to pace it, how to adjust to today's body. The synthesis serious athletes were already doing manually in ChatGPT — now built into the app for every workout.

🏆

Members Saved Counter

Studio Dashboard tracks every athlete who moved from red/amber to green over the last 30 days. The number you show your accountant: "we saved 7 members worth $1,400 MRR this month because we caught them before they canceled." No other gym tool counts this.

🧠

Coach Console (Between-Sessions Intelligence)

Coach sees the same data their athlete sees — sleep, training load, recovery, cycle (if shared), progress trends. Plus the at-risk roster, pre-class member-intel pills on the live iPad, and one-tap "Mark as contacted" to log the intervention. The 23 hours between sessions stop being a blind spot.

Total Time Tells You Nothing

A 33-minute Half Murph is just a number. We show you the round where you broke, the movement where you faded, and the second where the wheels fell off.

“Your push-ups fell apart in round 8.”
WEAK LINK DETECTION
We compare every movement round-by-round. If push-ups slow 3x while squats stay steady, you know exactly what to train next.
“Your closing run was 51 seconds slower than your opening run.”
PACING INSIGHT
Time-split across phases of the workout. Positive or negative split, fade percentage, and how the middle compares to the edges.
“10 air squats at 0:35. New personal best.”
PER-MOVEMENT PRs
PRs tracked at the movement level, not just the workout level. Know when you’re stronger at thrusters, faster at pull-ups, better at wall balls.
“Round 6 — your set broke.”
BREAK DETECTION
When a round suddenly takes 40% longer, we know you broke the set. Unbroken streaks and first-break points are tracked automatically.
“Conditioning drops 18% between minute 12 and 15.”
FATIGUE CURVES
Coaches see exactly where an athlete’s engine starts to fail, across movements and across workouts. Build training that fixes the curve.
“Two athletes, same finish time, opposite training.”
METABOLIC PROFILING
One athlete cruises through lunges at 145 bpm but redlines on sled push at 178 bpm. The other does the opposite. Same workout result. Per-station heart rate tells the coach which athlete needs more aerobic base work and which needs anaerobic intervals.
THE DIFFERENCE
Your smartwatch records a number. Your app logs a total. Station Zero sees inside the workout — every round, every movement, every second — so the data actually tells you what to do next.
WHY GRANULARITY MATTERS

Cycling figured this out in 2005. Power-per-pedal-stroke became the gold standard. Every pro team uses it because without it you are guessing.

Running closed the gap in 2010 with per-kilometer splits and live heart rate. Rowing always had it via Concept2 per-stroke logging.

HYROX is six years old and its coaching tools are still at "remember what felt hard." Station Zero is the per-station power meter for hybrid fitness.

Wodify and BTWB tell a coach who finished and when. Station Zero tells them what happened in every minute of that workout, on every station. That is the difference between a logbook and a coaching tool.

Data That Changes How Coaches Coach

Every workout generates actionable insights. The more athletes train, the smarter the platform gets.

Per Workout

  • Heart rate per station (not just per workout) — avg, max, time-in-zone
  • Duration per segment, station, and run
  • Round splits with per-round HR and pace
  • Roxzone (transition) time tracked separately from work
  • Per-run pace and distance
  • Calories, RPE, scaling level chosen

Over Time

  • Station-specific improvement trends (which station is your weakest now)
  • Heart rate recovery scoring (HRR60)
  • Acute vs. chronic training load (ACWR)
  • Per-station personal records and PR cadence
  • Workout consistency and frequency
  • Performance fade analysis (round-to-round, station-to-station)
  • Race-day finish projection calibrated to recent sims

Why Now

Three forces converged to create this opportunity.

100M Apple Watches

Clinical-grade heart rate sensors on 100 million wrists. Athletes already own the hardware. They just need the software.

🏋

HYROX Exploded

From 175,000 athletes in 2023 to over 650,000 in 2025. From 5,000 affiliated gyms in late 2024 to 15,000+ by April 2026 — tripled in 16 months. Bloomberg called it the fastest-growing race format in fitness in March 2026.

😶

Coaches Are Still Blind

Existing tools each solve one piece. Wodify (now an official HYROX partner for gym ops) handles memberships, programming, and post-class scoring. SugarWOD logs results. Whoop gives biometric data only to the athlete — the coach is locked out. None of them stream live in-class biometrics from the athlete's wrist to the coach's screen, and none capture per-segment HR for the post-workout breakdown.

The Coaching Loop

From programming to performance insights in four steps.

1

Coach Programs

Create or paste any workout. HYROX sim, AMRAP, For Time, intervals. Schedule it for any date.

2

Athlete Trains

Open Watch. Pick scaling level. Get guided segments with live HR zones, pacing cues, and rest timers.

3

Data Flows Back

Results sync to the coach dashboard instantly. HR, station times, calories, RPE, round splits.

4

Coach Adapts

Spot weaknesses. Adjust programming. Track training load. Coach with data, not guesswork.

Market Opportunity

HYROX and functional fitness is massive, growing fast, and underserved by technology.

$4B+

Functional Fitness Market

Growing 7.5% annually. 15,000+ CrossFit affiliates, hundreds of HYROX training gyms, all needing better tools.

$15-25

Per Athlete / Month

Target pricing. At 50 athletes per gym, that's $750-1,250/month recurring revenue per gym.

$5-9M

ARR at 5% Penetration

Conservative capture of the addressable market. Our performance advantage grows with every workout logged.

The Compounding Advantage

Every workout makes the platform more valuable — for the athlete and the coach.

For the Athlete

After 3 months, they have a performance profile: HR patterns across workout types, station-specific times, recovery trends, PRs. That history doesn't exist anywhere else. Switching means starting over.

For the Coach

Training load data across the entire gym. Which athletes are peaking, who's at injury risk, how programming changes affected performance. This compounds weekly — the longer they use it, the more they depend on it.

Competitive Landscape

Existing tools do pieces of the puzzle. Nobody connects coach, athlete, and real-time biometrics in one platform.

Capability Station Zero ROXFIT Wodify Whoop BTWB FITR
Live HR on wrist Myzone only Passive
Coach sees athlete HR Kiosk
Guided workout segments Partial
HYROX station tracking Templates
Readiness / recovery score
Coach programming tools
Race finish predictor
No extra hardware Apple Watch $100+ Myzone $300 band
Heart Rate Recovery (HRR60)
5-zone HR breakdown w/ % 3 zones 3 zones
Personalized correlation engine Generic
HYROX race results import
ACWR / training load (sports-med) Partial
Age/sex normative benchmarks
Injury log w/ load correlation
Life context (nutrition/stress/cycle)
Team workouts (Doubles/Relay)
Video form check + coach feedback
Coach + Athlete platform Athlete only Athlete only
Funding / stage Pre-seed $1.9M seed Established $405M raised Established HYROX partner

What Sets Us Apart

Station Zero isn't another workout logger. It's the only platform that closes the loop between programming, execution, and insight.

vs ROXFIT: We Have the Coach Side

ROXFIT raised $1.9M building an athlete-only HYROX app. No coach dashboard, no gym platform, no team management. Station Zero is the only HYROX platform that serves both the coach and the athlete — closing the data loop between programming and performance.

vs Wodify: No $100 Hardware Per Athlete

Wodify's HR tracking requires Myzone chest straps ($100+ each) displayed on a gym kiosk. Station Zero uses the Apple Watch athletes already own — live HR on their wrist, not on a TV across the room. Zero hardware cost to the gym.

vs Whoop: Coach Gets the Data

Whoop gives incredible biometric data to the athlete — but the coach never sees it. Station Zero routes HR, readiness, training load, and recovery data directly to the coach dashboard. The coach can finally use biometric data to make programming decisions.

vs Everyone: Guided Coaching on the Wrist

No competitor delivers step-by-step workout segments with live HR zone coaching on the Apple Watch. BTWB passively records. Strava tracks after. Apple Fitness+ plays videos. Station Zero actively coaches the athlete through every station, rest, and round — in real time.

Beyond Tracking — A Complete Coaching Ecosystem

Features that make investors say "wait, it does that too?"

🎥

Station Camera + Face ID

Set up a camera at any station. It auto-detects athletes via on-device face recognition, records their set, and saves the clip for coach review. Privacy-first — all processing on-device, no cloud.

🤖

AI Workout Generator

Coach describes what they want in natural language. AI generates a complete workout template with stations, scaling levels, duration, and segments. Save, edit, publish in seconds.

💗

Biometric Readiness Score

Daily readiness computed from HRV, resting HR, sleep quality, and training load. Recommendations range from "Full Send" to "Rest Day." Coaches see who's recovered and who's not.

🏆

HYROX Race Simulator

Predict race finish times from training splits. Compare station times to gym averages. Athletes see exactly where to focus to shave minutes off their HYROX time.

📹

Form Video Capture & Pose Flags

Athletes and station cameras capture movement clips automatically during training. On-device pose detection flags depth, range, and bar-path issues per station. Coach reviews flagged clips first instead of watching every rep.

Circuit & Partner Mode

Live circuit timer with team cards, partner rotation, and station tracking. Real-time broadcast to all athlete devices. Built for class-style HYROX training.

Traction & Milestones

Built fast, shipping weekly, validated with real coaches and athletes.

  • 130+ builds shipped — fully functional beta on TestFlight
  • Native Apple Watch app with live HR, guided segments, and swipe controls
  • Real-time coach dashboard — athlete results with HR data, station times, round splits
  • HYROX simulation support — 8 stations with run interleaving and per-station tracking
  • Multi-level scaling — athletes choose RX, Intermediate, or Beginner on the Watch
  • Smart workout parser — handles Mayhem, CompTrain, and custom programming formats
  • Heart rate recovery scoring (HRR60) after every session
  • Training load monitoring — acute vs. chronic workload ratio
  • Serverless architecture — $0 infrastructure cost at current scale
  • HealthKit integration — sleep, VO2 max, HRV, respiratory rate sync

Production-Grade Tech Stack

Designed for scale from day one. Zero infrastructure cost at current usage.

React Native + Expo SwiftUI (Watch) Supabase (Postgres) Realtime Subscriptions HealthKit WatchConnectivity BLE Heart Rate TypeScript EAS Build + TestFlight

Start with the part built for you.

Athletes can try Performance today. Coaches and owners can book a guided pilot.

Important. Station Zero is a fitness training and performance information tool. It is not a medical device and is not intended to diagnose, treat, cure, or prevent any disease or condition. Information surfaced in the app — including readiness scores, training-load reads, recovery signals, and cycle-related insights — is for athlete decision-support and informational purposes only. Always consult a qualified healthcare provider before starting a new training program, making changes to your nutrition, or acting on any signal that may relate to a medical condition.

Privacy. Cycle tracking and other sensitive health inputs are athlete-controlled, optional, and never shared with coaches or gym staff without the athlete's explicit consent. Athletes can disable any data category at any time.

Designed for everyone who trains. Station Zero is built for athletes of every age, gender, body, and training background. The product features described above (cycle-aware reads, effort-adjusted PRs, etc.) are available to every athlete based on what they choose to track and the data their training generates. Trademarks (HYROX, Apple Watch, Wodify, etc.) are property of their respective owners.